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Evil Knievil’s Biggest Short is ASOS: is he Right?

By Tom Winnifrith | Tuesday 6 November 2012


Disclosure: I have no positions in any stocks mentioned, and no plans to initiate any positions within the next 72 hours. I wrote this article myself, and it expresses my own opinions. I am not receiving compensation for it (other than from ShareProphets). I have no business relationship with any company whose stock is mentioned in this article.


A good chat with bear raider Evil Knievil today throws up the fact that his biggest short position right now is online celebrity driven retailer ASOS (ASC) but also that he is looking at another stock that I have already written up as a slam dunk short – more on that later. Those who have followed the great bear will remember that Evil has consistently shorted ASOS ( betting against the lure of Stella McCartney, Kate Moss etc) and consistently got it wrong. His losses over the years on this one must be well into seven figures by now but undeterred he is at it again. But is he right?



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