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M&C Saatchi advertises yet another shocker

By Chris Bailey | Wednesday 4 December 2019


Disclosure: I have no positions in any stocks mentioned, and no plans to initiate any positions within the next 72 hours. I wrote this article myself, and it expresses my own opinions. I am not receiving compensation for it (other than from ShareProphets). I have no business relationship with any company whose stock is mentioned in this article.


I wonder what the M&C Saatchi (SAA) Christmas party will be like this year? Judging by today's regulatory news update, I would be tempted to cancel it – if it was going ahead in the first place. You may recall that I have written twice about the advertising company - most recently here back in September - talking about its slow car crash involving both an accounting scandal and depressed profits. Today's update provides clarity on the former, but provides another slice of trading gloom. And the shares? Down 40% from already depressed levels as I write. It is going to have to work hard to advertise this positively...

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