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The one where I eat humble pie about ASOS?

By Chris Bailey | Wednesday 14 October 2020


Disclosure: I have no positions in any stocks mentioned, and no plans to initiate any positions within the next 72 hours. I wrote this article myself, and it expresses my own opinions. I am not receiving compensation for it (other than from ShareProphets). I have no business relationship with any company whose stock is mentioned in this article.


I really should stick with what I know, as my call to book some profits (if you held shares) in ASOS (ASCback in July was – ahem – not the strongest of recommendations. Still, who hasn’t been whipped around by this one at some point in the last twenty odd years? I know someone who claims to have been ‘delighted’ to have doubled their money below 10p a share back in the day… Holding your nerve on a mega growth stock is far more easily done via the fine offices of Hindsight Asset Management. All you can do is crack on and do your best – given your personal investment style and preferences. Don’t regret but look forward (and learn from the past)…

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