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blur Group – no longer ‘reinventing commerce’, but reinventing a “trading update”?

By Steve Moore | Wednesday 9 July 2014


Disclosure: I have no positions in any stocks mentioned, and no plans to initiate any positions within the next 72 hours. I wrote this article myself, and it expresses my own opinions. I am not receiving compensation for it (other than from ShareProphets). I have no business relationship with any company whose stock is mentioned in this article.


AIM Listed blur Group (BLUR), the company whose RNS announcements used to declare that it was “reinventing commerce at blurgroup.com” but now a touch less grandiosely state that it “operates the market leading, cloud-based platform for s-commerce”, has updated that “project bookings for the first half of 2014 have increased by more than 200% year-on-year to $16.04m (H1 2013: $5.2m)”. The following reviews with the shares having nudged a couple of percent higher to 79.5p on the "trading update", with reporting woes earlier this year having brought them down from at one stage approaching 800p.


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