UK 07:26 Friday, 25 September 2026
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Disclosure: I own shares in one or more of the stocks mentioned. I wrote this article myself, and it expresses my own opinions. I am not receiving compensation for it (other than from ShareProphets). I have no business relationship with any company whose stock is mentioned in this article.
One of the biggest fallacies of this whole investment game is that a sensible individual investor cannot beat the professionals expensively employed in the City of London. As – I guess – a previous member of this latter club let me tell you a little secret: you can…and even in the trading in the largest of large companies out there. Believe me the debate on Tesco (TSCO) on this website was far better than in most ‘professional’ circles.
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Comments
Phil
Chris
I do a monthly check of the supermarkets, I have done for years, I enjoyed 10years+ growth in Tesco and sold a year before the fall of of shoppers hit Tesco balance sheet shortly after the previous Chairman left, the fall off was profound and quick. Every 2nd month is in-depth, prices etc. I did a check this morning. I always check on a Thursday am.
In order busiest 1st.
Aldi, Tesco !!, Lidl, Asda, Sainsbury, Morrisons, Morrisons was comatose, almost empty
Prices,(my basic package shop, no meat or dairy or bakery),cheapest 1st
Lidl (£43), Aldi(£47), Asda(£78), Tesco(£84), Morrisons(£86), Sainsbury(£94)
(When they say budget, there are not joking, some price differential)
Cleanest Best 1st
Tesco, Asda, Lidl, Aldi, Sainsbury, Morrisons (Morrisons lacked upkeep)
No Staff on the store Floor
Tesco, Aldi. There were none on the rest
Que ownership, slickest 1st
Aldi, Tesco, the rest were the same except for Morrisons which was atrocious. I saw staff chatting despite Morrisons having the lowest no of customers it was the only one had queues. One till open in all 3 stores
Best overall – Aldi
Best improvement – Tesco, Tesco had store managers on the floors, never seen that before, talking to shoppers. Someone has lite a fire under their bums, about time. Today is the busiest I have seen Tesco in 2 years – Impressive.
Morrisons have lost their way, the stores were not clean, the staff don’t smile, they don’t interact with shoppers at the check out, very poor
Lastly age group
Aldi had shoppers from every age group, especially those young mums with kids and full shopping trolleys, and Aldi is the quickest store to shop, Morrisons the slowest, one last point, the self service check outs in Morrisons take longer than a till que.
My view, Tesco has been improving for the 3rd month, Morrisons borders on comatose, it is by far the worst. If Tesco continue their improvement they are a buy.
lol
I am single,not typical,have Tesco 10 minutes walk away;Morrisons 3 miles.They play annoying pop music and used to have longest queues but seem to be improving.Tesco offers are short,3 for 2 not half price,last about 7-10 days.Consistent pricing,quiet stores are where Aldi and Lidl win for me.Morrisons had a local store on the left of Manchester Royal Infirmary-and then opened another 350 yards away just because Lidl and Tesco Express were there;same goods,not the ones you need to visit a big store to get.They assume we all eat the same things.No we don’t-I am vegetarian.Sainsbury’s used to stock everything I liked but one by one they disappeared and a Netto was born;pointless.
wildrides
Phil ………… your research is anecdotal at best and obviously reflects one badly managed Morri store . My local Morri is fine . Your pricing must be wrong because Morri price match Aldi , Asda , Tesco and you get refund vouchers accordingly when you go through the till . Aldi is literally next door to Morri in my town . Again I dont recognise your description . Our Aldi is cramped , badly laid out and strewn with half unpacked pallets and boxs . The staff cant decide if they are on the till or on re stocking and so busy they resent helping customers . Yes its cheap if you like brands you have never heard of . The fresh veg is err “tired” at best and butchery not much better . Its like flying Ryan Air in Aldi compared to Morri .
Clearly there is a huge difference in our local stores which can only be down to two things :-
1) The local floor managers
2 ) You shorting Morri and having an agenda to suit .
Adrian
Once upon a time, when the world was young, the financial world said that Sainsbury was the store that glistered. To anyone and everyone who shopped it was blindingly obvious that Tesco had already beaten it into the ground.
The world turned and it became obvious to anyone and everyone who shopped that Sainsbury made Tesco look a busted flush two years before the Tintins (young men with strange haircuts) who work in the City and do not shop read the news in their balance sheets.
apad