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Purecircle. Moving in the Right Direction - DOWN!

By Lucian Miers | Friday 2 December 2016


Disclosure: The author has a short position in one or more of the shares mentioned. I wrote this article myself, and it expresses my own opinions. I am not receiving compensation for it (other than from ShareProphets). I have no business relationship with any company whose stock is mentioned in this article.


I have never been a fan of Purecircle (PURE), particularly in 2012/13 when its shares rose six-fold from £1 to £6 on hugely overblown dreams of the potential of its plant based sweetener product to replace sugar and cure America of its obesity problem.


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