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Mission Group – “Trading Statement”, why are the shares lower (other than for describing itself as “the alternative group for ambitious brands”)?...

By Steve Moore | Wednesday 15 July 2020


Disclosure: I have no positions in any stocks mentioned, and no plans to initiate any positions within the next 72 hours. I wrote this article myself, and it expresses my own opinions. I am not receiving compensation for it (other than from ShareProphets). I have no business relationship with any company whose stock is mentioned in this article.


“MISSION (AIM: TMG), the alternative group for ambitious brands, today provides the following trading update for the six months ended 30 June 2020” – and, despite this emphasising “robust trading performance in challenging market conditions, ahead of our initial projections at the outset of the pandemic… net bank debt significantly reduced during the period”, the shares are currently, at 61.5p, more than 3% lower. I’d mark this marketing group down just for uselessly describing itself as “the alternative group for ambitious brands”, but why else has it been marked down?...

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