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Domino's, AO World and the Wild West of online profitability interpretation

By Chris Bailey | Thursday 15 October 2020


Disclosure: I have no positions in any stocks mentioned, and no plans to initiate any positions within the next 72 hours. I wrote this article myself, and it expresses my own opinions. I am not receiving compensation for it (other than from ShareProphets). I have no business relationship with any company whose stock is mentioned in this article.


As investors, we are told to embrace structural shifts and regime changes because if you are early spotting something, then let the good times roll in terms of share price valuation and associated portfolio prowess. In this most strange of years, we clearly have had five years of e-commerce shifts (as the comedy rent collection numbers from Hammerson (HMSO) for the last few quarters show). So for two businesses that are currently c. 95% and 100% online sales-centred, everything should be great, right? Well if you look at the share price movements of Domino’s Pizza (DOM) and AO World (AO.) today, you would be excused for asking what on earth was going on, with shares in the former down over 10% and shares in the latter up over 10%, supplementing a massive year-to-date performance (particularly focused in the last five months). Let’s start with Domino’s…

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