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Aviva’s going to cost cut its way to success

By Chris Bailey of Financial Orbit | Friday 12 December 2014


Disclosure: I own shares in one or more of the stocks mentioned. I wrote this article myself, and it expresses my own opinions. I am not receiving compensation for it (other than from ShareProphets). I have no business relationship with any company whose stock is mentioned in this article.


There are not many more trading days left in 2014 so inevitably thoughts turn to 2015.  I don’t need to elaborate on the observation that the global economy has a few problems otherwise at this stage of the economic ‘rebound’ from the dark days of 2007-9 interest rates would be going up.  This warped environment favours a different sort of share and – sorry to say for any current employees who will be impacted – but Aviva's (AV.) cost cutting heavy takeover of Friends Life(FLG) is just the sort of story that has a strong chance of working next year.


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