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Warpaint London – from “well positioned to continue to deliver increasing shareholder value in 2018” to profit warning in just 6 weeks… but share price reaction fair?

By Steve Moore | Monday 29 October 2018


Disclosure: I have no positions in any stocks mentioned, and no plans to initiate any positions within the next 72 hours. I wrote this article myself, and it expresses my own opinions. I am not receiving compensation for it (other than from ShareProphets). I have no business relationship with any company whose stock is mentioned in this article.


Mid September-announced half-year results from cosmetics company Warpaint London (W7L) saw it noting an order book “allowing us visibility and confidence for the full year outturn” and that “prospects are encouraging and Warpaint is well positioned to continue to deliver increasing shareholder value in 2018”. Six weeks later, a “Trading Update”. Should be good then…

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