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ASOS – results including “solid start to FY20”… but justifying a £2.6bn market cap?

By Steve Moore | Wednesday 16 October 2019


Disclosure: I have no positions in any stocks mentioned, and no plans to initiate any positions within the next 72 hours. I wrote this article myself, and it expresses my own opinions. I am not receiving compensation for it (other than from ShareProphets). I have no business relationship with any company whose stock is mentioned in this article.


Online fashion retailer ASOS (ASC) has announced results for its year ended 31st August 2019 including “the financial and operating performance of ASOS has been disappointing… With the benefit of hindsight, we were not adequately prepared for the additional complexities of planning and trading across our expanded warehouse footprint. It is also clear that our internal capabilities had not kept pace with this growth and change in complexity, and accordingly we lost focus on several of our core competencies, notably product, presentation and customer engagement”. The shares have responded currently to around 3100p – er, more than 20% higher!...

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