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Are Burberry’s Chinese chavs being told to change their view?

By Chris Bailey of Financial Orbit | Sunday 28 March 2021


Disclosure: I own shares in one or more of the stocks mentioned. I wrote this article myself, and it expresses my own opinions. I am not receiving compensation for it (other than from ShareProphets). I have no business relationship with any company whose stock is mentioned in this article.


Earlier this month, here, I excitedly wrote that prospects for shares in Burberry (BRBY) were strong as ‘comparable store retail sales in Q4 FY2021 are expected to be in the range of +28% to +32% higher than the same period last year’. And the reason (again) for this progress despite a world of shutdowns has been a substantial rise in demand for its luxury goods in China. That is why Burberry shares were pushing above a £21 share price at the time of my thoughts above.  So why did the shares dump below a £19 share price on Thursday and Friday this week despite a broadly workable stock market in the last few weeks?  Well that would be a few new thoughts from both the UK (and others) and naturally China.

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