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Yooma Wellness buys Vitality – the read across for Chill Brands suggests shares to crash at least 88%

By Tom Winnifrith | Friday 20 August 2021


Disclosure: I have no positions in any stocks mentioned, and no plans to initiate any positions within the next 72 hours. I wrote this article myself, and it expresses my own opinions. I am not receiving compensation for it (other than from ShareProphets). I have no business relationship with any company whose stock is mentioned in this article.


Canadian and Aquis listed Yooma (YOOM) has today bought the leading British CBD brand Vitality for, depending how you look at it, £8 million or £10.2 million. The read across for the valuation of Chill Brands (CHLL), the fraud formerly known as Zoetic, is a disaster.

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