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No Insider Dealing Honest Guv: Chill Brands car crash trading statement – it is even worse than it looks

By Tom Winnifrith | Wednesday 3 November 2021


Disclosure: I have no positions in any stocks mentioned, and no plans to initiate any positions within the next 72 hours. I wrote this article myself, and it expresses my own opinions. I am not receiving compensation for it (other than from ShareProphets). I have no business relationship with any company whose stock is mentioned in this article.


Yesterday saw two trades of 2,005,106 and 2,550,000 Chill Brands (CHLL) shares dumped well below the offer at 14.25p. That is more than 2% of the equity. There were other big sells below the bid on Monday. Was a major shareholder at last accepting that I was right or was this just canny de-risking as today there is a trading statement which is so terrible it is hard to know where to start. No doubt the FCA will ensure there is no story of insider dealing to tell. So how bad is the statement? It is dire.

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