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Purecircle: The Last Shoe Yet To Drop?

By Lucian Miers | Friday 25 July 2014


Disclosure: The author has a short position in one or more of the shares mentioned. I wrote this article myself, and it expresses my own opinions. I am not receiving compensation for it (other than from ShareProphets). I have no business relationship with any company whose stock is mentioned in this article.


In the last two years my seven most covered bear selections have been: Gulf Keystone (GKP), Iofina (IOF), Cupid (CUP), Quindell (QPP), Globo (GBO) Avanti(AVN) and Purecircle (PURE). With the exception of Purecircle, the other six are all firm retail favourites and I often wonder what it is that draws the private punter like a flame-bound moth to such eminently shortable stocks. One can highlight various useful themes but all seem to throw up exceptions – modestly I point oiut these have all bar one (so far) been great short calls by my good self.


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