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WPP at 1245p; an excellent play on Sterling weakness

By Robert Sutherland Smith | Tuesday 26 August 2014


Disclosure: I have no positions in any stocks mentioned, and no plans to initiate any positions within the next 72 hours. I wrote this article myself, and it expresses my own opinions. I am not receiving compensation for it (other than from ShareProphets). I have no business relationship with any company whose stock is mentioned in this article.


WPP interim results are a classic example of what the strong pound has been doing to British overseas earners. Thank God the minority of two on the Bank of England rate setting Monetary Committee did not persuade the rest to raise interest rates when the Committee met recently. Life is tough enough for companies such as WPP (WPP); most of its top line revenue comes from overseas. In the six months to June 30 this was reported up 2.7%. However, if it were not for the painfully strong Sterling exchange rate, revenue, we are told would, have risen a staggering 11.3%.


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