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So many reasons to keep on avoiding The Hut Group

Apparently The Hut Group (THG) ‘is a British e-commerce company headquartered at Manchester Airport … operates over 100 international websites that takes brands direct to consumer through its proprietary e-commerce platform’.  How wonderful but the last time I wrote about the stock (here) observed that it was ‘over-loved’.  Kind of interesting then to see a big 43% fall in the share price year-to-date.  


The Hut Group looks over-loved to me

Back in late October, I wrote about THG Holdings (THG), The Hut Group, observing then that company had been performing well since its September listing.  Back in October, it estimated a 30% odd increase in Q4 sales across beauty and other third party products, but today’s announcement achieved a super dynamic just over 50%, led by Beauty, Nutrition and OnDemand businesses. So well done The Hut.  


Am I wrong about The Hut Group?

I have written a couple of times about THG Holdings (THG), The Hut Group, about which I essentially stated that you should not be chasing this one after the first day IPO pop from the 500p list price to a c. 600p share price. Well that was all fine and dandy, until the last week or so when the share has pushed up about 10% or so. Funnily enough, today's third quarter update notes not only an acceleration in revenue growth (to 38.6% from 35.8% in H1) aided by strong progress in the direct-to-consumer and its Ingenuity Division ('beauty manufacturing and product development for third parties'), but increased full year revenue growth target from a c. 25% increase to a new guidance range of 'c. £1.48bn to c. £1.52bn (+30% to +33%)'...

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