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MySale – trading update, “decisive actions taken by management”… or not?

2020-01-16 16:02:30

MySale (MYSL) has updated with CEO Carl Jackson emphasising “having taken some critical steps last year to restructure the group for the future, we're pleased to see our counter-seasonal offering beginning to resonate with a number of our brand partners who have relaunched on our marketplace platform over the last six months. We will continue to drive this momentum in ANZ, with our inventory light marketplace, through our new organisational structure and simplified business model, and will look to deliver further progress over the second half”. The market seems unconvinced though – the shares little changed at around 4.35p…


MySale – “Board Changes”… but still a business with bad economics?

2019-12-03 17:28:37

“MySale (AIM: MYSL), a leading international online retailer, is pleased to announce a number of new appointments to the board” – and the shares have responded slightly higher to a current 3.475p…


MySale – “a leading international online retailer… pleased to announce…”. Er…

2019-09-02 11:28:24

“MySale (MYSL), a leading international online retailer, is pleased to announce an open offer to raise up to approximately £2.1 million (before expenses) by the issue of 102,887,768 open offer shares in the company at an issue price of 2 pence per open offer share”. It has also just conditionally raised £11.2 million in a placing at the same price – with these after it having IPO’d on AIM just over 5 years ago… at 226p per share!…


MySale – proposed bailout placing reinforces not far from existing shareholder wipeout… but for management ‘replacement’ “share incentive scheme” (natch!)

2019-08-20 11:28:37

Previously writing on MySale Group (MYSL), in June I noted “Strategic Review and Formal Sale Process... with a view to maximising value for its stakeholders”. Uh oh…, concluding Shareholder wipeout ahoy? Certainly still bargepole / sell. Now “Outcome of Strategic Review and proposed Placing”


Who is crazy enough to be buying MySale after such a big spike - sell

2019-08-07 08:20:35

When the share price of a small company suddenly rises by more than 240% on no apparent news I am always left wondering who on earth is actually buying after such a huge rise. Often those who are end up getting severely stung, especially when the company itself issues a statement saying that it notes the share price rise and clarifies the current situation and that there is no current reason for it, and that is exactly what seems to be playing out with MySale Group (MYSL)...


MySale – “Strategic Review and Formal Sale Process... with a view to maximising value for its stakeholders”. Uh oh…

2019-06-24 11:50:42

Previously writing on MySale Group (MYSL), last month I reviewed previously agreed disposal completes… why the further share price decline? – concluding I thus suggest “trading continues to be very challenging” worrying for the going concern of the group – and I thus bet it “remains focused on reducing its cost base”! Still here, a sell / bargepole. That was at 11p. The shares commenced today at 6.7p – and now “Strategic Review and Formal Sale Process”. With strategic review normally meaning ‘we’re in trouble and currently don’t know what to do about it’, uh oh…


MySale – previously agreed disposal completes… why the further share price decline?

2019-05-16 14:25:38

“MySale Group plc (AIM: MYSL), the leading international online retailer, today announces that the transaction to sell the trade and assets of the website… has now been completed… With this disposal complete we can accelerate our 'ANZ First' strategy, which leverages our market position in the region”. What about “leading international online retailer” though? And why, with a deal agreement announced earlier this month and the shares already down from a 226p per share June 2014 AIM IPO and approaching 40p as recently as December, now a further 10% decline to just 11p?...


MySale – ‘a key step in accelerating strategy’. Really?

2019-05-03 13:03:25

Online retailer MySale (MYSL) has announced what CEO Carl Jackson argues is “a key step in accelerating our 'ANZ First' strategy, which looks to optimise our scale, resources and market position in the region. With this more streamlined and focused approach, we can provide an improved offering for both our customers and brand partners”. The market is though unconvinced – the shares currently still at 13.575p, down from approaching 40p as recently as December…


MySale Group – from “confident” to “reorganisation programme has negatively impacted trading” in less than 7 weeks!

2019-03-26 06:45:48

Online retailer MySale (MYSL) has announced results for its half-year ended 31st December 2018, including CEO Carl Jackson stating “performance during the first half was disappointing, however we took immediate action to address the issues the group faced”. Already down from 35p before December-announced own goals, the shares are though currently materially further lower today – at around 12p…


MySale – half-year trading update, can it recover from own goals?

2019-02-08 05:08:16

Having updated in early December that it had “experienced challenging trading”, now a further trading update from online retailer, MySale (MYSL)…


MySale – more own goals than Aziz Behich & co at the 2018 World Cup?

2018-12-11 04:51:22

“MySale Group plc (AIM: MYSL), the leading international online retailer, today provides the following update on current trading and group strategy”. Uh oh – not ‘pleased to provide’ then…


MySale Group – do interim results alter previous scepticism?

2016-03-01 05:10:57

Having questioned whether a January trading update from Australia & New Zealand, South-East Asia and UK online retailer MySale Group (MYSL) was as positive as it initially seems (see HERE), I now review on the back of the results announcement for the six months ended 31st December 2015…


MySale Group – is the half-year 2016 trading update as positive as it initially seems?

2016-01-19 05:05:28

Having been (thus far correctly) sceptical at its 226p (or was that £2.26?) per share 2014 IPO and just after, I now update with shares in international online retailing group MySale (MYSL) currently edging higher towards 45p on the back of an update that it “has made good progress in the first half of the current financial year” with “strong momentum into the second half of the year”. Is all though as positive as these statements suggest? ...


Table of shorted AIM shares - 07/08/2015

2015-08-12 02:40:55

From the FCA's spreadsheet of short positions required to be disclosed to it, the following details the shorted AIM shares (by net short position %) and if this position has increased (red), reduced (green) or remained unchanged (black) since a previous analysis HERE


Zak Mir's Bull Call Of The Day: MySale Another Chance For Lasting Recovery

2015-05-25 06:47:58

It may be the case that we are jumping the gun as far as the idea of bottom fishing shares of MySale currently. But it can be seen how even though in the recent past there have been some false dawns in terms of the attempts by the shares to rehabilitate themselves, it may be that even if this is not a sustained rebound for MySale there will be enough upside to allow short-term traders to benefit. 


MySale Group – full-year results, smoother progress since turbulent IPO?

2014-09-26 10:59:26

MySale Group (MYSL), which has established, online flash retail sales sites in Australia, New Zealand and South-East Asia and an expanding international presence has announced a first set of results (for its year ended 30th June 2014) since its far from smooth IPO in the same month. Do these suggest smoother progress now?


MySale Group – IPO a warning of what is to come?

2014-06-16 16:57:04

The IPO of MySale Group (MYSL) has not been the return to the stock market Sir Philip Green would have hoped for – the shares hitting a low of £1.66 and closing their first day of trading on AIM down more than 7% at £2.10 after the company had to clarify that its “trading currency is currently in GBP, as opposed to British pence as intended. The quote will be changed to British pence tomorrow Tuesday 17 June 8am”. The following reviews a company a Green investment vehicle took a 25% stake in in May.

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