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I am so not a 2021 Superdry customer but I really back Julian Dunkerton

2021-01-19 11:40:28

I last wrote about clothing name Superdry (SDRY) back in September here, concluding that returned CEO and historic founder Julian Dunkerton was someone to back. Back then the shares were about 132p and despite inevitable challenges in its big plans, even with today’s share price fall you still have a share ahead of 210p (i.e. down over 10% on the day). So still a value company or is today’s £173 million market cap now too much?


Superdry – trading update, “making good progress with our strategy and brand reset”?

2020-11-05 13:47:31

Fashion company Superdry (SDRY) has updated on trading, with CEO Julian Dunkerton stating “we have financial flexibility and are making good progress with our strategy and brand reset… record levels of engagement through our influencer-led Autumn campaigns”. The shares have currently responded towards 155p, er more than 5% lower...


Superdry – with no profits it can only be a 'back the man' story

2020-09-21 10:15:00

It seems a bit crazy to be talking about a financial year ended on 25th April 2020, two-thirds of the way through September, but such is the pandemic's impact on conventional financial calendars. Listening to the Superdry (SDRY) conference call this morning after a 'year of considerable change' – no surprise with the share, already massively down in recent years, compressing a further 73% year-to-date and today has an EV of less than £100 million. Well this is what happens when in the year to near the end of April you made losses and had a 19.2% fall in revenue, which massively outweighs the big squeeze which delivered a higher net cash figure...


Superdry – shares up on Q1 “better than our initial expectations”… but what does that mean financially?...

2020-08-10 14:55:59

Fashion company Superdry (SDRY) “is pleased to announce that it has entered into a new financing facility… strong cash position” and “current trading in Q1 has been better than our initial expectations” – with the shares currently above 147p in response, more than 25% higher...


Superdry – “Ecommerce revenues nearly doubling in the last 4 weeks” BUT…

2020-05-07 14:45:42

“Trading Statement” from fashion retailer Superdry (SDRY), with CEO Julian Dunkerton concluding “we remain open for business online through, our stores in Europe have begun to reopen and I am excited by our new ranges for the Autumn/Winter season” – and the shares have currently responded to circa 125p, more than 5% higher...


Superdry – e-commerce channel “remains fully open for business” & cost savings BUT…

2020-03-18 16:00:23

“Statement re Current trading and COVID-19 update” from fashion retailer Superdry (SDRY) sees the shares currently more than 30% further lower on the back of it, below 70p…


Reading 'At home with Superdry’s Julian Dunkerton and Jade Holland Cooper' (so you don't have to)

2019-05-27 18:15:18

I wrote an article back in March  bout the importance of the pareto principle in business and that 'i trust the views and instincts of founders/co-founders inherently much more than chairman with historic general experience but massively less skin in the game'.  Since that article - which was primarily centred on boohoo (BOO) shares in the online fashion company have done rather well, showing that the co-founder's focus and elbows out manner has been very helpful for shareholders. But what about the other company mentioned in that article, Superdry (SDRY)? 


Superdry – argues “significant progress in the first half”, a further 6%+ share price fall suggests otherwise…

2018-11-08 04:10:53

Following a more than 20% share price fall to 800p on a trading update last month, shares in fashion company Superdry (SDRY) are currently more than 6% lower and below that price today on the back of a “Pre-Close Trading Statement”


Superdry: popcorn time!

2018-10-21 10:40:17

Tom mentioned clothing retailer Superdry (SDRY) in a bearcast just under a week ago  and highlighted the recent profits warning, which was based on warm weather hitting sales of fleeces and the like.  The shares are down at five plus year lows and this is starting to have an impact...on the rhetoric from one of the founders.  I was amused to read in an article in the deadwood press earlier today that: 


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