Hello, Share Takers. Today’s choice isn’t in a popular sector for investment because it sounds rather stodgy. But, as my grandpappy used to say, where there’s greyness there's often money. Alpha Financial Markets Consulting (AFM) gives advise to asset managers and insurance companies. It’s big, with over 650 consultants globally, operating from 15 ofﬁces spanning the UK, Europe, North America and Asia.