Hello Share Mashers. To my cost most of the time, I am drawn to buy shares in companies which have eye-catching names. For example, I remember with regret my ill-fated investment in a cartoon maker called Sleepy Kids. Which makes me a little wary of commending to you an outfit called Jimmy Choo (CHOO.L) However it has a few points in its favour to make it worth a look on grounds other than monicker bias.

If you want me to analyse a stock for you just drop me a line at sqmir@hotmail.com - Today I look at Allied Minds, Jimmy Choo, Diageo.