Keyword results: in-content advertising

Mirriad Advertising – “In-content advertising increases reach” announcement sparks shares, but again ramptastic?...

Describing itself as a “leading in-content advertising company” Mirriad Advertising (MIRI) has made a “In-content advertising increases reach”-titled announcement and the shares have currently responded more than 27% higher to 22p. So what’s the news?…

Mirriad Advertising – emphasises “strategically important” North America progress, but ramptastic?...

Previously writing on company describing itself as a “leading in-content advertising company” Mirriad Advertising (MIRI), last month I noted a further share price fall towards 20p. The shares last closed at 17.25p – and what of now a “Strong US campaigns and new partnership in Canada” announcement?…

Mirriad Advertising – further cash burn, “a number of operational KPIs” to attempt to distract?

Describing itself as “leading in-content advertising company” Mirriad Advertising (MIRI) has made a trading update and KPIs announcement headlined “Accelerating customer adoption and traction in the key US Market”. Why then currently a further share price fall towards 20p in response?…

Mirriad Advertising – interims note “advertising spending is now coming back”. Good news then… No!?

Previously writing on Mirriad Advertising (MIRI), in July despite the shares slumping to 34p I concluded the valuation looked to remain plain daft; strong bargepole / sell. The company has today announced results for the first half of 2021 headlined “New deals, significant inventory and record US commercial activity drive adoption”. Having last closed at 32.5p, the shares are now below 30p – so what’s the story?…

Mirriad Advertising – trading update. Valuation bonkers?, You bet!...

Self-styled “leading in-content advertising company” Mirriad Advertising (MIRI) has made a half-year trading update including “we are effectively delivering our twin-track strategy by developing a robust global supply and demand pipeline to drive global adoption, while simultaneously moving the platform towards full integration with the media buying and ad delivery ecosystem… Total revenue increased by 27%… Closing cash at the end of June 2021 of £29.8m (June 2020: £14.4m)”. So why are the shares currently 34p, more than 19% lower in response?…

Woof! Woof! Mirriad Advertising – 2020 results, “more work to be done” an understatement!

Mirriad Advertising (MIRI) Chairman John Pearson is, “despite the disrupting influence of the COVID-19 pandemic… delighted with the progress that has been made”. Why then on the back of the results statement are the shares currently, at 50.5p, more than 11% lower? Because the valuation for this cash guzzling dog is bonkers. That is why!

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