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Purecircle, A Mad Valuation for an Unsuccessful Commodity Play with an Awful Track Record - sell

By Lucian Miers | Sunday 31 January 2016


Disclosure: The author has a short position in one or more of the shares mentioned. I wrote this article myself, and it expresses my own opinions. I am not receiving compensation for it (other than from ShareProphets). I have no business relationship with any company whose stock is mentioned in this article.


Readers may recall that my nap bear for 2014 was Purecircle (PURE), the natural sweetener company, at 610p. It ended the year at 510p and was also my main bear tip for 2015. It finished last year at 410p for a 33% decline in two years. Not bad but nothing spectacular.


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