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By Tom Winnifrith, The Sheriff of AIM | Tuesday 31 January 2017
Disclosure: I have no positions in any stocks mentioned, and no plans to initiate any positions within the next 72 hours. I wrote this article myself, and it expresses my own opinions. I am not receiving compensation for it (other than from ShareProphets). I have no business relationship with any company whose stock is mentioned in this article.
I am no fan of Channel 4, Most of its reporting is shocking. But the Dispatches programme today was superb journalism. It exposed Boohoo.com (BOO) and to a far lesser extent ASOS (ASC) for the way they treat management. Boohoo was truly shamed. Its management were shown to be shifty and deceitful in their responses to a film footage which showed quite sickening exploitation of workers and indeed law breaking. If I was a customer I'd shut my account down at once. There are legal and financial implications (bad ones) but the biggest will be reputational damage. How will the snowflake generation who are Boohoo customers react? Looker at #BoycottBoohoo on twitter and have a guess. All this is discussed in a bonus podcast.
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