Wednesday 24 January 2018 ShareProphets: The one stop source for breaking news, expert analysis, and podcasts on fast-moving AIM and LSE listed shares

Huge Discounts Up for Grabs - for Shareholders Only

By Malcolm Stacey | Saturday 15 April 2017

Disclosure: I own shares in one or more of the stocks mentioned. I wrote this article myself, and it expresses my own opinions. I am not receiving compensation for it (other than from ShareProphets). I have no business relationship with any company whose stock is mentioned in this article.

Hello Share Samplers. I’m quite excited about this. This family has now received its Whitbread (WTB) shareholder’s discount card. A good investment that, as I’ve only held the share a few weeks and am already up by 12%. And the added perk is really quite good, as shareholder discounts go.

We get a free night’s stay in a Premier Inn. That is as long as we pay for one night. The offer only applies to weekends. If we book a Saturday night we can have a free Sunday.

And it doesn’t stop there. We also get £5 off our first bill at a Costa coffee shop. And we get 10% off meals at Whitbreads' restaurants.They include Brewer’s Fayre and Beefeater (this is my understanding, so please make your own checks).

This is an appropriate time to remind you, gang, about something which rarely features on this splendiferous website - shareholder perks.

There are loads of them on offer, though I find that companies tend not to shout about them. There isn’t space to list them here, but if you’d care to buy my very cheap new book Shark Attack you’ll find a comprehensive list of the best of them.

You can, for example, get discounted motor insurance, air flights, theatre seats and even free tickets to the races. 

Shareholder perks sound a bit old-fashioned now, a bit like cigarette coupons. But they are still very much with us. Sometimes you need to buy quite a few shares - as I had to with Whitbread. But with others, only a small purchase of the stock is necessary.

Another extra advantage of owning shares which is sometimes forgotten is that you get a bit of clout when complaining. For example, I will sometimes say to a shop that has let me down: ‘You do realise that I am a shareholder’. 

Some local managers confuse this with your being a member of the board and you suddenly find them very anxious to please you. 

Holding shares can be power - or at least get you a load off your bill. 

But not in the Punter’s Return. Though for me it's Church for Easter.

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