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By Lucian Miers | Wednesday 3 October 2018
Disclosure: The author has a short position in one or more of the shares mentioned. I wrote this article myself, and it expresses my own opinions. I am not receiving compensation for it (other than from ShareProphets). I have no business relationship with any company whose stock is mentioned in this article.
Purecircle (PURE), the jam-tomorrow sugar substitute shambles about which I have written in the past is a difficult stock to trade. The share price seems to do nothing for ages and then move violently for no obvious reason in a very short space of time. Late in August it lost 25% of its value, from 400p-300p, in three straight trading days. Since then it has rallied to 375p after publishing dire results for the year to June 2018.
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