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WPP advertises a shocker! Worst fall since 1999...

By Chris Bailey | Thursday 25 October 2018


Disclosure: I have no positions in any stocks mentioned, and no plans to initiate any positions within the next 72 hours. I wrote this article myself, and it expresses my own opinions. I am not receiving compensation for it (other than from ShareProphets). I have no business relationship with any company whose stock is mentioned in this article.


A couple of months ago I talked about advertising behemoth WPP (WPP) again noting that "in short, do not be tempted by WPP yet. The 'Sorrell lows' of c. 1100p are one place to have a think about it all but I would wait for the realities of the strategic update first". Too right...after today's update smacked the shares down over 15% at the time of writing - and even earlier today it fell the most on an individual day since 1999. Put that on your advertising billboards!

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