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WPP admits advertising is a game of two halves

By Chris Bailey | Friday 1 March 2019


Disclosure: I have no positions in any stocks mentioned, and no plans to initiate any positions within the next 72 hours. I wrote this article myself, and it expresses my own opinions. I am not receiving compensation for it (other than from ShareProphets). I have no business relationship with any company whose stock is mentioned in this article.


I was at an event yesterday and found myself repeating that well known maxim that 'half of advertising spending works...I am just not sure which half'. I was reminded of this by the numbers from advertising behemoth WPP (WPP) this morning…

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