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Bravely on your behalf I grapple with Aviva

By Chris Bailey | Thursday 7 March 2019


Disclosure: I own shares in one or more of the stocks mentioned. I wrote this article myself, and it expresses my own opinions. I am not receiving compensation for it (other than from ShareProphets). I have no business relationship with any company whose stock is mentioned in this article.


Akin to the complete geek I am, I had an answer when recently asked the question which sector was the most difficult to analytically appraise. Forget technology or even biotechnology, my pick would be insurance because unlike the other two areas - which overtly often require specific knowledge - it can sucker you into thinking you have it cracked only to bite you where it hurts in ways and means you barely understand. So onto Aviva (AV.) whose full year numbers came out earlier today – and which has been in the news over recent months for being naughty boys by trying to undertake a compulsory purchase of some of its expensive preference shares…

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