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SIG proving you can't cost cut your way to growth

By Chris Bailey | Friday 5 July 2019


Disclosure: I have no positions in any stocks mentioned, and no plans to initiate any positions within the next 72 hours. I wrote this article myself, and it expresses my own opinions. I am not receiving compensation for it (other than from ShareProphets). I have no business relationship with any company whose stock is mentioned in this article.


I think it was after some great storm which had ripped up a few thousand roofs that I first became aware of SIG plc (SHI), which describes itself as a 'leading European supplier of building materials'. A fund manager colleague of mine was all over it like a rash and I remember one old-hand responding at the time 'SIG is easy...you buy at one quid and sell when you have made a decent turn'. Looking at the company's share price chart over the last decade, this advice has been pretty spot on…

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