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Sunday Long Reads: Fourth Industrial Revolution, Big Toothbrush, Scamming Cryptoqueen, Bus ticket theory of genius, Suicidal patients

By Darren Atwater | Sunday 1 December 2019


 


In a few decades, two warring toothbrush giants have carved out a market worth billions, with the help of a little science and some clever marketing. But where does it go next?

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