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ASOS plc – ‘the internet premium’ challenged

By Steve Moore | Thursday 15 May 2014


Disclosure: I have no positions in any stocks mentioned, and no plans to initiate any positions within the next 72 hours. I wrote this article myself, and it expresses my own opinions. I am not receiving compensation for it (other than from ShareProphets). I have no business relationship with any company whose stock is mentioned in this article.


I first commented on ASOS plc (ASC) on this website at around this time last year – concluding, with the shares then at 3755p, that despite the growth being recorded and growth potential, the valuation looked incredibly stretched to me – see HERE. In February this year the shares reached 7050p. The following updates with them now back to levels of May 2013 and following the recent publication of a consumer sector report by researchers Edison entitled ‘Challenging the internet premium’.


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