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Shall I book my next food shopping with J Sainsbury or Ocado?

By Chris Bailey | Tuesday 6 July 2021


Disclosure: I own shares in one or more of the stocks mentioned. I wrote this article myself, and it expresses my own opinions. I am not receiving compensation for it (other than from ShareProphets). I have no business relationship with any company whose stock is mentioned in this article.


Being a shareholder in Wm Morrison (MRW) has been marvellous, as discussed on Sunday HERE. I had to laugh this morning when I read in The Times that one top 20 investor’s ‘view is 254p undervalues Morrisons, but with three private equity groups interested it is unlikely to be the final bid’. Clearly on the first point they should have bought more shares then! We will see on the latter point and my view is to hold onto the stock and see what happens. Even if all the other potential angles come to nothing, getting a 254p per share bid (including the dividend) is a pretty good return for those who followed the views on this website over the last few months. Tom and Steve have also been very smartly writing about Morrisons’ peer J Sainsbury (SBRY), recently observing that it is a FTSE “elephant and another dividend secured”.

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