Disclosure: I have no positions in any stocks mentioned, and no plans to initiate any positions within the next 72 hours. I wrote this article myself, and it expresses my own opinions. I am not receiving compensation for it (other than from ShareProphets). I have no business relationship with any company whose stock is mentioned in this article.
Having reached more than 7000p in February, shares in online ‘fast fashion’ retailer ASOS plc (ASC) currently trade a further more than 27.5% lower today at 3272p on the back of an update that a “higher mix of UK and European sales, with lower retail margins, together with increased levels of promotional activity, leads us to reduce our EBIT margin guidance to c.4.5% from c.6.5% for the current financial year”. Having warned continuously over the last year on the valuation – see HERE, the following updates my view.
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