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Sosandar – Will It Buck The Trend Set by Asos And Boohoo....Do Ya Feel Lucky, Punk?

By Nigel Somerville, the Deputy Sheriff of AIM | Friday 17 June 2022


Disclosure: I have no positions in any stocks mentioned, and no plans to initiate any positions within the next 72 hours. I wrote this article myself, and it expresses my own opinions. I am not receiving compensation for it (other than from ShareProphets). I have no business relationship with any company whose stock is mentioned in this article.


I see that shares in AIM-listed online purveyor of ladies wear Sosandar (SOS) have dropped – down by 0.5p today, to 20p and down from 22p at the start of play yesterday. But there has been no news, so why the shedding of around 10% of its value? The answer is, of course, news from rivals Asos (ASC) and Boohoo (BOO).

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