Disclosure: The author has a short position in one or more of the shares mentioned. I wrote this article myself, and it expresses my own opinions. I am not receiving compensation for it (other than from ShareProphets). I have no business relationship with any company whose stock is mentioned in this article.
In my experience it is often better to short a company’s shares when they have already fallen sharply and it has indicated that its equity is worthless. After all, the upside for a short that goes to zero is 100% whether you open it at 100p or 10p.
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