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blur Group – interim results a lesson in why ‘revenue’ and ‘earnings’ are vanity & cash flow is the reality

By Steve Moore | Tuesday 9 September 2014


Disclosure: I have no positions in any stocks mentioned, and no plans to initiate any positions within the next 72 hours. I wrote this article myself, and it expresses my own opinions. I am not receiving compensation for it (other than from ShareProphets). I have no business relationship with any company whose stock is mentioned in this article.


blur Group (BLUR) has emphasised that, through its online ‘global services exchange’ platform, “in a year, we have quadrupled our revenue, trebled our bookings, completed a successful fundraising, kept our costs and headcount controls in line with our plan, and grown customer success through a 170% value increase from repeat customers”. All seemingly very positive, but what is the reality of the financials?


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