Saturday 23 September 2017 ShareProphets: The one stop source for breaking news, expert analysis, and podcasts on fast-moving AIM and LSE listed shares


Safestyle UK – hopefully my warnings were heeded as now a “material” profit warning

By Steve Moore | Friday 8 September 2017


Disclosure: I have no positions in any stocks mentioned, and no plans to initiate any positions within the next 72 hours. I wrote this article myself, and it expresses my own opinions. I am not receiving compensation for it (other than from ShareProphets). I have no business relationship with any company whose stock is mentioned in this article.


Hopefully my warnings were heeded – on the previous update on trading from Safestyle UK (SFE) I concluded the announcement and continuing outlook saw me continue to remain bearish. Now there’s a further “Trading Update” including “we now expect full year 2017 group revenues to be flat year on year. At the same time, our efforts to drive order intake are incurring additional costs, thereby adversely affecting the group's margin performance, and leading to a material impact on full year profits”. Uh oh…


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