By Tom Winnifrith, The Sheriff of AIM | Wednesday 20 September 2017
Disclosure: I have no positions in any stocks mentioned, and no plans to initiate any positions within the next 72 hours. I wrote this article myself, and it expresses my own opinions. I am not receiving compensation for it (other than from ShareProphets). I have no business relationship with any company whose stock is mentioned in this article.
Let us be clear: Purplebricks (PURP) is not a fraud but today's publication of customer reviews - that Purplebricks is desperate for you not to see - is damning and suggests a business model that is based on taking £1000 from large numbers of "customers" who get nothing in return. That is not sustainable and is why the shares are worth 0p. The Sam Antar reference is about how Purplebricks responds and that, in turn, will determine the speed of its collapse. That it will collapse is a given.
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