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Sports Direct - drive a bus through the numbers and forecasts!

By Chris Bailey | Thursday 14 December 2017


Disclosure: I have no positions in any stocks mentioned, and no plans to initiate any positions within the next 72 hours. I wrote this article myself, and it expresses my own opinions. I am not receiving compensation for it (other than from ShareProphets). I have no business relationship with any company whose stock is mentioned in this article.


There are two things I know about 2017. The first is that I had not one but two inaugural trips to a Sports Direct (SPD) store (and survived) and the second is that the omnipresent but embattled retailer should have been my tip of the year the thick end of a year ago. However in this world we must look forward and that brings me to today's first half profits at Mike Ashley's emporium.


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