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Next - damn that hot weather!

By Chris Bailey | Wednesday 1 August 2018


Disclosure: I have no positions in any stocks mentioned, and no plans to initiate any positions within the next 72 hours. I wrote this article myself, and it expresses my own opinions. I am not receiving compensation for it (other than from ShareProphets). I have no business relationship with any company whose stock is mentioned in this article.


Even a fashion luddite like me knows that clothing retail works best when you have a clear and distinct winter and summer period. The fashionistas and general public alike buy to look on-trend and functional as the temperatures respectively plummet or rise. In that vein then, the recent bout of extended hot weather was a retail bullseye - assuming, of course, that you have sufficient online capability to be active where increasingly the action is.

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