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Debenhams – when is a downgrade not a downgrade? When PR spinners Brunswick do Satan’s work

By Tom Winnifrith | Tuesday 11 September 2018


Disclosure: I have no positions in any stocks mentioned, and no plans to initiate any positions within the next 72 hours. I wrote this article myself, and it expresses my own opinions. I am not receiving compensation for it (other than from ShareProphets). I have no business relationship with any company whose stock is mentioned in this article.


After a share price slump yesterday on media speculation of widespread store closures and other nasties, Debenhams (DEB) has had to put out a trading statement and its use of language shows evil PR spinners Brunswick earning their fat fees as they do Satan’s work, dressing up a profits warning as nothing of the sort.

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