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MySale – “Strategic Review and Formal Sale Process... with a view to maximising value for its stakeholders”. Uh oh…

By Steve Moore | Monday 24 June 2019


Disclosure: I have no positions in any stocks mentioned, and no plans to initiate any positions within the next 72 hours. I wrote this article myself, and it expresses my own opinions. I am not receiving compensation for it (other than from ShareProphets). I have no business relationship with any company whose stock is mentioned in this article.


Previously writing on MySale Group (MYSL), last month I reviewed previously agreed disposal completes… why the further share price decline? – concluding I thus suggest “trading continues to be very challenging” worrying for the going concern of the group – and I thus bet it “remains focused on reducing its cost base”! Still here, a sell / bargepole. That was at 11p. The shares commenced today at 6.7p – and now “Strategic Review and Formal Sale Process”. With strategic review normally meaning ‘we’re in trouble and currently don’t know what to do about it’, uh oh…

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