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Chavtastic! Burberry excites the Chinese and social media

By Chris Bailey | Tuesday 16 July 2019


Disclosure: I own shares in one or more of the stocks mentioned. I wrote this article myself, and it expresses my own opinions. I am not receiving compensation for it (other than from ShareProphets). I have no business relationship with any company whose stock is mentioned in this article.


I like to think I have a little bit of knowledge about a wide range of matters but if I ever offer fashion advice on this page, then I really think you should ignore it. Fortunately my share-based love for Burberry (BRBY) has always been centred on those twin mega themes of the internet and China, rather than the new looks being developed by Riccardo Tisci and his team…

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