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Prudential: splits, shocks and structural scope

By Chris Bailey of Financial Orbit | Sunday 18 August 2019

Disclosure: I have no positions in any stocks mentioned, and no plans to initiate any positions within the next 72 hours. I wrote this article myself, and it expresses my own opinions. I am not receiving compensation for it (other than from ShareProphets). I have no business relationship with any company whose stock is mentioned in this article.

Back in March I mused about the Prudential (PRU) concluding that it was wise to snaffle 'a few (shares) now and at each new Pound below the current share price (£15 something a share, £14 something a share) is a suitable compromise between opportunity and the short-term perception vagaries towards the insurance space'.  Well in the five months or so since then the shares have undertaken a bit of a 'Grand Old Duke of York' moment and gone up the share price hill...and back down again.  Such is the insurance space...and the ups and downs of financial markets.  

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