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Burberry & ASOS – fashionista trading update face-off!

By Chris Bailey | Wednesday 15 July 2020


Disclosure: I own shares in one or more of the stocks mentioned. I wrote this article myself, and it expresses my own opinions. I am not receiving compensation for it (other than from ShareProphets). I have no business relationship with any company whose stock is mentioned in this article.


Despite a 4% odd share price fall in Burberry (BRBY) shares today, the price is still a tad ahead of my optimistic call a couple of months ago. I was not too surprised to see it reporting a rough sales quarter, although you can guess the spin e.g. 'trends improving through quarter' i.e. -45% in Q1 fully but 'just' -20% in June! It was better to hear that 'leather goods full-price sales up strongly in Mainland China and Korea', as ultimately one of the most positive themes for the stock is that getting on for 40% of sales are in this geographic region and is highly likely to rise to a majority of sales over time...

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