UK 07:32 Wednesday, 7 October 2026
Breaking news and expert analysis on fast-moving AIM and LSE listed shares
You will remember the advert, the one that sexualises a seven year old boy as he dresses up in his mum’s clothes and makeup and proceeds to trash her house. Agency Adam & Eve/DDB thought the advert edgy and, according to Pink News which says that only bigots can object to the ad: “the playful ad speaks to every gender non-conforming adult who was once a child sneaking into their parents’ closet. The traditionally “small c” conservative customer base of John Lewis was probably not impressed and this will only have added to the woes of the loss making chain.But now the FCA has waded in and John Lewis has had to pull the ad.
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