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Is the John Lewis Christmas advert another nail in the coffin hammered in by Sharon White?

By Tom Winnifrith | Friday 5 November 2021

Disclosure: I have no positions in any stocks mentioned, and no plans to initiate any positions within the next 72 hours. I wrote this article myself, and it expresses my own opinions. I am not receiving compensation for it (other than from ShareProphets). I have no business relationship with any company whose stock is mentioned in this article.

After the debacle of the 7 year old transgender kid advert you would have thought that John Lewis might have erred on the side of caution when it came to alienating more of its “small c conservative” customer base., as you can see below.

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