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BREAKING: Project Pound at Nightcap – the delusional world of Sarah Willingham

By Tom Winnifrith, the Sheriff of AIM | Sunday 13 November 2022


Disclosure: I have no positions in any stocks mentioned, and no plans to initiate any positions within the next 72 hours. I wrote this article myself, and it expresses my own opinions. I am not receiving compensation for it (other than from ShareProphets). I have no business relationship with any company whose stock is mentioned in this article.


On 12 September 2022, as Sarah Willingham’s Nightcap (NGHT) announced the opening of a new bar in glamorous Watford, the former Dragon’s Den star proclaimed “Nightcap now has 37 sites within its estate and a further 19 premises under offer or in legal negotiations for all its brands.” Less than two months later she said that the new openings programme was on hold. What changed? It is all to do with “Project pound.”

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