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Hotel Chocolat is still reaping the benefits of panicking early...

By Chris Bailey | Monday 4 May 2020


Disclosure: I have no positions in any stocks mentioned, and no plans to initiate any positions within the next 72 hours. I wrote this article myself, and it expresses my own opinions. I am not receiving compensation for it (other than from ShareProphets). I have no business relationship with any company whose stock is mentioned in this article.


Five weeks ago I wrote that premium chocolate retailer Hotel Chocolat (HOTC) made its own luck with the timing and magnitude of a money raising, observing that 'I have no idea how the numbers shorter-term for Hotel Chocolat will work out but I have to say on the basis that if you want to panic, it is best to panic early, it gets five stars from me'. You can see the impact. The company raised money at 225p and - admittedly aided by some recovery in the financial markets - today the shares are trading about a quid higher. Well done to all those who subscribed. Meanwhile, the company gave a trading update this morning...

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